Proptera helps property developers in the Gulf and Pakistan sell more, book more and work with more brokers, without adding the same headcount. It is software plus the team that runs it: we set it up on your projects and work alongside your people.
If you develop and sell off-plan or residential units, you already have a way of running sales. An inventory tracker, WhatsApp groups with your sales team and brokers, calls with buyers about payment plans. It works. We built Proptera for developers who want that same operation to carry more projects, more brokers and more buyers.
What Proptera does
Tera, the Proptera AI agent. What someone can do in Proptera, they can now do by asking, on WhatsApp or in the app. Tera completes the work rather than answering questions about it, and each person only ever sees their own scope:
- Buyers ask about a project, get the payment plan and files, complete KYC and book, at whatever hour suits them, in their own language.
- Brokers request allocations, ask for documents, hold a unit for a client and log leads.
- Your team approves, holds, reprices and pulls analytics without going through the admin panel every time.
Proptera Intelligence. It shows which projects and units are drawing real interest, read from heat maps, WhatsApp conversations, broker actions and buyer actions. That lets you price the units in demand for what they are worth, and discount the ones sitting still so they move. It is personal to your account and never shared.
Live inventory and a broker portal. One live inventory for your team and your brokers. Allocate a unit or a set of units to a specific brokerage, set hold policies, and track commissions per entry. Brokerages sign up themselves and register with you, and you approve who joins.
Project websites and a buyer portal. Developer-branded project websites with immersive virtual tours, and a portal in Arabic and English where buyers see their unit, documents and payment schedule. After-sales requests are handled in the same place.
Who it is for
Developers who sell units directly and through brokers, whether that is one project or several running at once, in the UAE, Saudi Arabia, the wider Gulf and Pakistan.
Why we built it
Proptera comes out of Petech, a technology company that has worked closely with real estate developers on invoicing and financial infrastructure. Through that work we kept seeing the same things, however organised a team was:
- Sales teams and brokers working off different versions of the same inventory sheet.
- Buyers and brokers waiting overnight for answers that already existed inside the developer's systems.
- Pricing and discount decisions made on instinct, because nobody had time to look at what buyers were actually doing.
None of these are signs that a developer is doing something wrong. They are what happens when the work grows faster than the team in front of it. Proptera is built so the same team can carry several times the inventory, brokers and buyers it carries today.
How we work with developers
We start with one project. We load your projects, units and payment plans, set Tera up for your team, your brokers and your buyers, bring your brokerages on, and run that project alongside your own people. Proptera works alongside the tools you already use, so nothing has to be switched off on day one.
See it on your own project
Book a walkthrough and we will show you Proptera on your own inventory.