If you're developing and selling residential or off-plan units in the UAE or wider GCC, you already have a way of running the sales side of your business. A tracker for your inventory. WhatsApp groups with your sales team and brokers. Calls and follow-ups with buyers about payment schedules. It works, and it's how most of the market still runs today.
We didn't build Proptera because that approach is wrong. We built it because a few specific parts of that process get harder to keep in sync as a project moves, and we kept seeing developers run into the same few problems.
Who Proptera is for
Proptera is for property developers who sell units directly to buyers, whether that's a single project or several running at once. If your team manages unit availability, tracks sales, and handles buyer communication and payments, Proptera is built around that work.
Why we built it
Proptera comes out of Petech, a technology company that has worked closely with real estate developers on invoicing and financial infrastructure. Through that work, we kept seeing the same problems come up, regardless of how organized a team was:
- Sales teams and brokers working off different versions of the same inventory sheet, which leads to a unit getting reserved twice.
- Buyers who want a clear, professional way to check on their purchase and payment status, instead of waiting on a reply.
- Finance staff tracking payments and collections across spreadsheets and separate records.
None of these are signs that a developer is doing something wrong. They're just the kind of thing that gets harder to manage by hand as a sales pipeline grows, and they're the reason we built Proptera.
What Proptera does
Proptera brings inventory, sales, and buyer management into one place, and works alongside the tools and processes you already use.
- Real-time inventory. When a unit is reserved, it updates immediately for everyone on the team, so two people don't sell the same unit.
- A buyer portal in Arabic and English. Buyers can check their unit, payment schedule, and documents themselves, without waiting on a call or message. The portal carries your brand, not ours, buyers only ever see your logo and identity.
- Payments and collections in one place. See what's been paid, what's due, and what's outstanding, all in one view.
Quotations, contracts, and invoicing, all in Proptera
You don't need a separate system for the paperwork. Quotations, contracts, and invoicing all run through Proptera directly, on the same platform where you manage inventory, sales, and buyers.
What's next
We're continuing to build. A few things currently in the works:
- Tera AI, to help teams put together marketing campaigns faster.
- Buyer resale, so buyers can list and resell their properties through the same platform.
- A broker portal, so third-party agents can view and sell your inventory alongside your own sales team.
If this sounds useful
If any of this sounds like something that would help alongside how you already work, we'd like to show you around. Book a walkthrough and we'll walk you through Proptera on your own inventory.